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Consumer and Shopper Insights

Consumer Surveys

The Key to Strategic Insights in Commerce and Retail
Our team leverages innovation and expertise to tackle your most challenging problems. With deep industry knowledge and exceptional business acumen, our services empower your business to drive growth and achieve tangible results.
What We Do

Transforming Survey Data IntoStrategic Insights

As per TraceData Survey, 5% increase in consumer retention can boost profits by 25% to 95%, emphasizing the financial impact of addressing customer concerns. Moreover, approximately 80% of consumers are more inclined to do business with companies that offer personalized experiences. Hence, due to growing need of consumer satisfaction Investors increasingly rely on alternative data, including detailed consumer feedback, to predict retailer performance and make informed investment decisions

Comprehensive Consumer Data

Rich Proprietary Panel

Covering Key Consumer Variables and Trends

Extensive Proprietary Databases Enabling Deep Insights into Key Consumer Behaviors and Trends

Geography

Demographic Data

City-level demographic and economic insights

Example: Gain a granular view of micromarkets like those in India through detailed geographical and economic profiles. These insights can guide retail footprint planning with greater precision.

Consumer Trends

Future Insights

Anticipating future consumer shifts across regions

Example: By analyzing affluent consumers in ASEAN countries, we uncover consistent belief systems, enabling brands to craft unified, market-specific strategies.

Consumption Behavior

Spending Patterns

Forecasting category-wise consumption growth

Example: Using consumption curve models such as those built for China we can predict demand trends across over 50 product categories, linked closely to income changes.

Digital Consumer

Online Behavior

Understanding digital adoption across 100+ categories

Example: Data from nine fast-growing markets reveals how digital interactions shape buying journeys. These insights help businesses refine digital strategies, enhance e-commerce roles, and uncover emerging channels.

Shopping Behavior

Purchase Decisions

Unpacking purchase motivations and brand interactions

Example: In India, in-depth studies across various product categories covering over 30,000 consumers—uncover why people buy, what drives loyalty, and how channels influence final decisions.

Exclusive Market Intelligence

Our proprietary databases combine primary research, expert analysis, and AI-driven insights to give you the competitive edge in understanding your customers.

Data updated monthly
Explore Our Consumer Databases

Request a demo for full access to our proprietary consumer databases

Business Impact

Benefits of Conducting
Consumer Surveys

Our research shows that strategic implementation of consumer surveys delivers measurable business outcomes across multiple dimensions.

1

Enhanced Market Understanding

Surveys provide valuable insights into consumer behavior and preferences, enabling businesses to quickly adapt to shifting market dynamics.

2

Data-Driven Decision Making

With concrete consumer data at hand, businesses can make informed, strategic decisions that align with their long-term goals.

3

Improved Customer Experience

Insights gathered from surveys help refine products and services, boosting customer satisfaction and fostering loyalty.

4

Competitive Edge

Gaining a deeper understanding of consumer trends before competitors do offers a significant market advantage.

5

Innovation and Growth

Consumer feedback sparks innovation, guiding the creation of new products and services that meet evolving needs.

6

Cost Efficiency

Surveys identify areas for improvement, enabling businesses to allocate resources more effectively and optimize operations.

Start Your Consumer Survey
Beyond Data Collection

Advantages of Consumer Surveys

For both B2B and B2C companies, the advantages of conducting consumer surveys go beyond simple data collection—they help foster stronger customer connections and promote sustainable business growth.

Where We Play?

Higher Response Rates

Well-designed surveys encourage higher response rates and help reduce the risk of non-response bias. This leads to more representative results, ensuring the data is both reliable and accurate.

Minimized Response Errors

Effective survey designs minimize response errors, such as inaccurate answers or misinterpreted questions. Techniques like randomizing questions, using skip patterns, and running surveys on a small sample are all effective in reducing errors.

Improved Data Quality

A well-structured survey enhances the quality of the data collected. This leads to more insightful information that informs business strategies and decision-making. By helping businesses better understand customers, employees, and stakeholders, it helps refine products and services, increase customer satisfaction, and drive overall business success.

Design Your Survey Strategy
Why Choose Us

Why Tracedata

We combine industry expertise with cutting-edge technology to deliver exceptional data solutions.

B2B Database

Database of Over 50K+ B2B Audience across TMT, CPG, Agriculture, Logistics, Healthcare and other segment

Global Reach

Database of over 20Mn+ B2C audience across geographies

Data Quality

98% Data Accuracy and 85% Client Retention Rate

Multi-Channel

Capability to Undertake Multi-Channel Surveys: Conducts online, telephonic, and face-to-face surveys

Trusted Partner

Trusted by Fortune 500 Companies, top universities, and healthcare institutions worldwide

Our Expertise

Primary Elements for Consumer Survey

We offer comprehensive survey solutions designed to gather meaningful insights and drive business growth.

Survey Types

  • Customer Satisfaction Surveys (CSAT)

    Measure how satisfied customers are with your products or services

  • Net Promoter Score (NPS) Surveys

    Gauge customer loyalty and likelihood to recommend

  • Customer Effort Score Evaluation

    Assess how easy it is for customers to interact with your business

  • Brand Awareness & Perception Surveys

    Understand how consumers view your brand in the marketplace

  • Product Feedback Surveys

    Collect detailed feedback on specific products or features

  • Pricing & Willingness-to-Pay Surveys

    Determine optimal pricing strategies based on consumer feedback

  • Consumer Behaviour & Lifestyle Surveys

    Analyze consumer habits, preferences, and lifestyle choices

  • Post-Purchase Feedback Surveys

    Gather insights on the purchase experience and product satisfaction

Survey Methodology

  • Online Survey

    Digital surveys distributed via email, websites, or apps for convenient participation

  • Phone Survey

    Direct telephone interviews conducted by trained professionals for personalized data collection

  • Face to Face Interviews

    In-person interviews allowing for deeper insights and observation of non-verbal cues

  • Social Media Polls

    Quick, targeted polls distributed through social platforms for broad reach and engagement

Questionnaire Design

  • Open Ended Questions

    Questions that allow respondents to provide detailed answers in their own words

  • Closed Ended Questions

    Questions with predefined answer options for easier quantitative analysis

  • Likert Scale

    Rating scale that measures attitudes or opinions on a symmetric agree-disagree scale

  • Ranking and Rating Questions

    Questions that ask respondents to order items by preference or assign values

Learn more about our survey design

Sample Dashboards

Customer Satisfaction Score Trend (CSAT)

Net Promoter Score (NPS) Trend

Top Customer Issues Reported

Customer Segmentation (NPS Categories)

Category Diagnosis DashboardSupplier Benchmarking DashboardCost Saving Analytics DashboardCost Saving Analytics Dashboard

Enhancing Customer Experience for a Fast-Growing E-commerce Fashion Brand

The client is a fast-growing e-commerce fashion brand specializing in trendy clothing and accessories for young adults. Founded in 2015, the brand quickly gained a significant online presence and a loyal customer base. The goal was to understand customer satisfaction with recent purchases, identify areas for improvement, and enhance the overall shopping experience

Method:

  • Online survey sent via email after purchase

  • Responses collected over a three-month period from 10,000+ customers

Questions:

  • Likert-scale questions on product quality, delivery experience, website usability, and customer service.

  • Open-ended questions for additional feedback on pain points

Impact: Feedback revealed issues with sizing and material quality, prompting a review of the product line. This led to a 15% decrease in product returns. Customers flagged delivery delays as a major pain point. The client collaborated with logistics partners to optimize delivery routes, reducing average delivery time by 20%.

Boosting Restaurant Customer Loyalty Through Feedback Analysis

A leading casual dining restaurant chain with 50+ locations across the country, known for its fusion cuisine and vibrant atmosphere. To measure customer satisfaction with dine-in and delivery services, enhance loyalty programs, and improve the overall dining experience

Method:

  • QR code-based tabletop survey and post-order SMS survey.

  • 5,000+ responses collected over two months

Questions:

  • o Ratings on food quality, service speed, ambiance, and hygiene.

  • o Open-ended questions about preferred menu items and service improvements

Impact: Customers wanted more healthy and plant-based options, leading to three new menu items based on feedback. Analysis showed that order processing was slow during peak hours, prompting changes in kitchen workflows that reduced wait times by 18%

Driving Subscription Growth for an Online Streaming Platform

A global video streaming platform offering movies, TV shows, and original content, facing increasing competition from new market entrants. Objective was to identify factors driving subscription churn and implement strategies to improve customer retention

Method:

  • In-app exit surveys for cancelled subscribers and email surveys for active users.

  • Surveyed 20,000 users over three months

Questions:

  • Reasons for cancelling or continuing subscriptions.

  • Ratings on content variety, user experience, pricing, and streaming quality.

  • Open-ended suggestions for new content or platform improvements

Impact: Data revealed that 70% of churned users felt the content recommendations were irrelevant, leading to improvements in the AI-driven recommendation engine. Identified price sensitivity as a major concern, leading to the launch of a lower-cost, ad-supported plan, which increased new subscriber sign-ups by 25%.

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Contact

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support@tracedataresearch.com
+91-92668-49840
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