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Consumer Insights

How Consumer Segments
Really Feel

Deep dive into sentiments, reviews, and discussions to uncover fresh insights and new growth opportunities.

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Consumer Insights

Reliable Dynamic View of Changing Consumer Preferences

As per TraceData Survey, 75% of businesses fail to penetrate their market due to lack of understanding of user behaviour. Our expert team of consultants have over a decade of experience serving companies with comprehensive consumer insights.

  • Understanding price preference and quality expectations
  • Packaging and distribution channel preference analysis
  • Brand recall and awareness measurement
  • Usage pattern and behavior tracking across B2B and B2C
75%
Businesses Fail
10+
Years Experience
B2B & B2C
Coverage
Market Survey Insights
Survey Process
100%
Custom Solutions
Our Approach

Why is it a Game-Changer?

TraceData team uses proprietary survey design, questionnaire writing, programming, quota management, statistical services, and data analysis. We can design and deploy custom market research surveys targeting any type of respondents.

Our Capabilities

Custom survey design & questionnaire writing
Programming & quota management
Statistical services & data analysis
Skilled project managers overseeing entire process
Market Survey Benefits
Why It Matters

Why Do You NeedMarket Survey?

  • Gain insights into what customers want, their preferences, and expectations, helping tailor products or services to better meet market demands.
  • Stay informed about current and emerging trends in the market
  • Evaluate the potential demand for a new product or service
  • Gather data that can help refine marketing campaigns, target the right audience more effectively, and improve overall marketing ROI.
Get Started

Why TraceData?

Your trusted partner for market research surveys

50K+
B2B Audience
Across TMT, CPG, Agriculture, Logistics, Healthcare
20Mn+
B2C Audience
Database across geographies
8.5
NPS Score
From clients seeking Market Survey
100%
Verified Sample
ID Verified respondents
140+
Industries
From Cloud Database to Content Creators
5+
Quality Checks
Rigorous validation process

Primary Elements of Market Survey

Comprehensive survey solutions for both B2B and B2C markets with multiple delivery modes

B2B Surveys

15 survey types

Competitive Analysis Survey
Market Segmentation Survey
Product Usage Survey
B2B Customer Satisfaction Survey
Demand Estimation Survey
New Product Development Survey
Pricing Survey
Exploratory Survey
Concept Testing Survey
Descriptive Survey
Predictive Survey
Need Assessment Survey
Advertising Effectiveness Survey
Usability Survey
Event Feedback Survey

B2C Surveys

13 survey types

Customer Satisfaction Survey
Market Segmentation Survey
Product Usage Survey
Brand Recall and Brand Awareness Survey
NPS Survey
Customer Satisfaction Index
Dealer Satisfaction Survey
Vendor Satisfaction Survey
Concept Testing Survey
Pricing Survey
Employee Engagement Survey
New Product Development Survey
Product Testing Survey
28+
Survey Types
11
Delivery Methods
B2B & B2C
Market Coverage
Global
Reach
Start Your Survey Project

Sample Dashboards

Custom Satisfaction Surveys

Brand Awareness Surveys

NPS Surveys

Concept Testing Survey

Employee Engagement Survey

Product Development Survey

Category Diagnosis DashboardSupplier Benchmarking DashboardCost Saving Analytics DashboardCategory Diagnosis DashboardSupplier Benchmarking DashboardCost Saving Analytics Dashboard

Case Studies

Real-world examples of how our market survey solutions drive business results

Customer Satisfaction Assessment for E-Commerce Fashion Brand

Context: Fast-growing e-commerce fashion brand specializing in trendy clothing and accessories for young adults.

Objective: Understand customer satisfaction with recent purchases and enhance overall shopping experience.

Method: Online survey sent via email after purchase with Likert-scale questions on product quality, delivery, and service.

Impact:

15% decrease in product returns and 20% reduction in average delivery time.

  • Product quality and sizing improvements
  • Delivery process optimization
  • Enhanced customer experience

Real-Time Guest Feedback for Boutique Hotel Chain

Context: Boutique hotel chain offering unique, high-end experiences in major tourist destinations.

Objective: Gather real-time feedback from guests during their stay to promptly address any issues.

Method: Digital tablets placed in hotel rooms with short survey accessible to guests.

Impact:

25% decrease in complaints and 30% increase in positive online reviews.

  • Real-time issue resolution
  • Enhanced guest experience
  • Improved online reputation

Member Satisfaction Assessment for Financial Services

Context: Financial services provider offering savings accounts, loans, and investment products since 1985.

Objective: Gauge member satisfaction with services and strengthen member relationships.

Method: Mail and online surveys sent to a random sample of members covering all service touchpoints.

Impact:

30% reduction in wait times and 15% increase in member retention rates.

  • Branch efficiency improvements
  • Enhanced communication strategies
  • Streamlined processes

User Experience Assessment for Software Solutions

Context: Software solutions provider for businesses including project management and CRM systems.

Objective: Understand user experience, identify usability issues, and gather feature improvement suggestions.

Method: In-app surveys prompted after significant user actions or at periodic intervals.

Impact:

20% reduction in support tickets and 15% increase in customer retention.

  • Usability enhancements
  • Feature prioritization
  • Improved user acquisition

Consumer Perception Study for Organic Flavored Waters

Context: Leading beverage company known for wide range of non-alcoholic drinks expanding globally.

Objective: Explore consumer perceptions and preferences for new organic flavored waters before market launch.

Method: Focus group with 12 diverse participants discussing taste, packaging, and purchase intentions.

Impact:

Initial sales exceeded expectations by 20% with positive reviews for taste and health benefits.

  • Product fine-tuning
  • Marketing strategy optimization
  • Successful market launch

Have a project in mind?

We help you to grow your business faster & easier.

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Contact

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support@tracedataresearch.com
+91-92668-49840
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