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Go-To-Market Strategy

GTM TransformationFor Sustainable Growth

Our GTM experts create personalized, data-driven commercial value creation plans that empower your team to take decisive action and drive real results.

Get GTM StrategyView Case Studies
100+
GTM Projects
$5bn+
Value Created
100+
Industry Experts
Market Entry
Strategic Planning
Global Reach
50+ Countries
What We Do

How to Capture the Market Growth?

Due to lack of data and dispersed distribution, entering the market is more difficult in emerging economies. TraceData Go to Market Strategy approach enables clients to make informed decisions by unlocking profitable growth opportunities and developing their sales & marketing capabilities.

100+
Market Entry Projects
$5bn+
Value Created
Go-To-Market Strategy
How We Support GTM
Our Approach

How We Support Your GTM Strategy?

TraceData go-to-market Industry experts have developed expertise by serving as Industry Veterans where they harness deep local expertise and bring their knowledge onboard which enables them to provide breakthrough results to the client.

Local ExpertiseIndustry VeteransData-DrivenBreakthrough Results
GTM Strategy Benefits
3x
Faster Market Entry
Why It Matters

Why Do You NeedGTM Strategy?

  • Planning to launch an existing product into a new market
  • Roll out new product under the established market
  • Testing Market Hypothesis for New Market
  • Launching new product into new market
Get Started

Why TraceData?

Data-driven results for your business

100+
Market Entry Projects
$5bn+
Value Created
100+
Industry Experts

Primary Elements of Go-to-Market Strategy

Our comprehensive framework covers every aspect of your market entry journey

01

Overview

Global Macroeconomic Trend
02

Target Market Assessment

Market Sizing and Breakdown of Market Based o...Market Sizing and Breakdown of Market Based on Product, Application, End User, Distribution, Region, and OthersBusiness Model and Revenue StreamValue Chain AnalysisTarget Addressable Market, Serviceable Addres...Target Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market
03

Understanding Your Customer

Who is your Ideal Customer and what is the po...Who is your Ideal Customer and what is the potential size of that audience?What do they prefer to buy?When do they need your product?What is the frequency of their purchase?Why do they need your product?
+1 more
04

Product/Service Offerings

What problem does your product solve?Unique Value Proposition of your product offe...Unique Value Proposition of your product offeringsRecommended Product Offerings/Product MixRecommended Service OfferingsRecommended Business Model Canvas
+1 more
05

Location Wise Planning

Roadmap to Location ExpansionCity Wise Analysis Based on Size of Target Au...City Wise Analysis Based on Size of Target Audience, Preferences, Demographics, Distribution Channel, and Existing ProductsCluster Mapping Based on Each Targeted CityReal Estate Strategy - Rental Cost, Land Cost...Real Estate Strategy - Rental Cost, Land Cost, Demographic Analysis, Legal Covenants, and Future Growth
06

Competition Analysis

Primary Competitors for the ClientMarket Share of Key CompetitorsDetailed Benchmark for Each Competitor across...Detailed Benchmark for Each Competitor across Operational and Financial IndicatorsTechnology StackOrganizational Structure and Recommendations ...Organizational Structure and Recommendations to the Client
+6 more
07

Regulations

Licenses and Permits RequiredGovernment Regulation and InitiativesSubsidy and Incentive Plan Structure
08

Sales and Marketing Strategies

Effective Marketing Strategies - ATL and BTL ...Effective Marketing Strategies - ATL and BTL marketing for lead generationSales and Marketing Strategies used by Compet...Sales and Marketing Strategies used by CompetitorsGlobal Best Practices and Global Case Scenari...Global Best Practices and Global Case ScenariosCustomer Lifetime ValueCustomer Acquisition Cost
+1 more
09

Strategic Partnerships

Identification of Distributors and Marketing ...Identification of Distributors and Marketing Companies for Strategic PartnershipsPartner Search/Distributor SearchSales EnablementIdentification of B2B Audience for Strategic ...Identification of B2B Audience for Strategic PartnershipsIdentification of Manufacturers, Traders, and...Identification of Manufacturers, Traders, and Distributors for Business Expansion
10

Strategy Roadmap

Roadmap to Business Expansion Based on Short ...Roadmap to Business Expansion Based on Short Term, Medium Term, and Long Term PlansPotential Risk Factors InvolvedWays to Deal with the Risk Factors
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Real Results

Case Studies

See how our GTM strategies have helped businesses expand into new markets

Retail & Luggage

Go-To-Market Strategy for European Luggage Manufacturers Entering the Middle East

Assisted Luggage Manufacturers based out of Europe entering the Middle East Market. Developed end-to-end GTM strategy including target market assessment, customer understanding, recommended cities, product SKUs, pricing analysis, and sales strategies.

Impact

The client set up 5+ EBOs and partnered with 50+ MBOs, registering $15 Mn revenue in the first year of operation.

Manufacturing & Lubricants

Market Entry Strategy for Indian Lubricant Manufacturer in Vietnam

Advised Indian Lubricant Manufacturer entering Vietnam market. Helped understand market opportunity, customer cohort assessment, competition benchmarking, sales strategies, and strategic partnership recommendations.

Impact

The client reported new and existing product sales in new geography by over $10 Mn USD in the first year of operation.

Consumer Electronics

Go-To-Market Strategy Implementation for Consumer Electronics Firm

Implemented end-to-end GTM Strategy framework and roadmap for Consumer Electronics firm by transforming technology and distribution along with sourcing strategies.

Impact

Reach and outlet coverage more than doubled with footfalls increased by 3 times within 6 months of operation.

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