Pricing Analysis services, Product Pricing Analysis Service Provider, Pricing Strategies for Businesses.

What We Do

How We Tap Pricing and Margin Improvement

As per TraceData Research survey, 40% of companies face challenges in determining competitive and optimal pricing that helps beat competition and stay ahead of the industry for market penetration.

TraceData Pricing research analysis helps companies determine optimal prices for target segments, ascertain trade-offs between price and quality, assess price sensitivity and reactions to competitor prices.

40%

Face Pricing Challenges

Better Market Penetration

Our Methodology

How We Open New Horizons

TraceData team uses multiple proven methods to perform comprehensive pricing analysis

Van Westendrop

Price Sensitivity Meter

Conjoint Analysis

Feature Valuation

Monadic Testing

Product Evaluation

Gabor-Granger

Price Elasticity

Competitor Pricing

Market Intelligence

Method 01

Van Westendrop

Price Sensitivity Meter

This method determines psychological price points by surveying consumers and understanding how much each customer segment is willing to spend on a product.

Psychological pricingConsumer surveysSegment analysis

Better ROI

Why It Matters

Why Do You NeedPricing Analysis?

Recognize the willingness of consumers to purchase
Understand competitor pricing at the micro level
Obtain maximum return on investment
Maintain the worth of your brand
Make calculated choices on price adjustments over time

Get Started

Why TraceData?

Data-driven results for your business

200+

Companies Assisted

10M+

Data Points Analyzed

10%

Avg Profit Increase

Pricing Framework

Primary Elements ofPricing Analysis

Our comprehensive approach covers all dimensions of pricing strategy

Product Level Pricing

Individual Product PricingProduct Line Pricing

Customer Segment Level Pricing

Segment-Specific PricingPrice Discrimination

Geographic Level Pricing

Regional PricingInternational Pricing

Time Based Pricing

Dynamic PricingSeasonal PricingPromotional Pricing

Channel Level Pricing

Direct vs Indirect PricingChannel Specific Discounts

Competitive Level Pricing

Price MatchingPenetration PricingPremium Pricing

Lifestyle Level Pricing

Introduction Phase PricingGrowth Phase PricingMaturity Phase PricingDecline Phase Pricing

Bundle Level Pricing

Product Bundling PricingMixed Bundling Pricing

Service Level Pricing

Subscription PricingFreemium Pricing

Behavioural Level Pricing

Psychological PricingValue Based Pricing

Need a customized pricing strategy for your business?

Get Custom Analysis

Real Results

Case Studies

See how our pricing analysis has helped businesses optimize their strategies

Fashion & Apparel

Pricing Analysis to Assess Benchmarks and Customer Willingness

Background

Mid-sized fashion apparel company specializing in women's clothing, operating both online and through brick-and-mortar stores.

Challenge

Facing declining sales and increasing competition in the market.

Analysis & Strategy

Competitor benchmarking analysis
Customer willingness to pay assessment
Price elasticity of demand study

Impact

15% increase in revenue within six months. 20% improvement in customer retention through personalized pricing strategies.

SaaS & Technology

Value Perception and Subscription Model Optimization

Background

SaaS platform for project management serving small to medium-sized enterprises (SMEs).

Challenge

High churn rate and competitive pressure affecting growth.

Analysis & Strategy

Value perception analysis across segments
Subscription pricing model optimization
Feature-tier alignment study

Impact

25% reduction in churn rate within three months. 30% increase in ARPU through premium tier introduction.

Hospitality & Hotels

Dynamic Pricing Model for Hospitality

Background

Chain of mid-range hotels across the United States catering to business and leisure travelers.

Challenge

Fluctuating occupancy rates and seasonal demand variations.

Analysis & Strategy

Dynamic pricing model development
Competitive rate monitoring
Seasonal demand forecasting

Impact

10% increase in occupancy during off-peak periods. 20% revenue increase during peak travel seasons.

Explore Industry Reports

Need Consulting Services?

Need Custom Survey Solutions?

What Role Does Price Play in the Buying Process?

How We Tap Pricing and Margin Improvement

How We Open New Horizons

Van Westendrop

Conjoint Analysis

Monadic Testing

Gabor-Granger

Competitor Pricing

Van Westendrop

Why Do You NeedPricing Analysis?

Why TraceData?

Primary Elements ofPricing Analysis

Product Level Pricing

Customer Segment Level Pricing

Geographic Level Pricing

Time Based Pricing

Channel Level Pricing

Competitive Level Pricing

Lifestyle Level Pricing

Bundle Level Pricing

Service Level Pricing

Behavioural Level Pricing

Case Studies

Pricing Analysis to Assess Benchmarks and Customer Willingness

Background

Challenge

Analysis & Strategy

Impact

Value Perception and Subscription Model Optimization

Background

Challenge

Analysis & Strategy

Impact

Dynamic Pricing Model for Hospitality

Background

Challenge

Analysis & Strategy

Impact

Have a Project in Mind?

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