Australia Cybersecurity Market Outlook to 2030

The report title “Australia Cybersecurity Market Outlook to 2030 – By Offering (Solutions and Services), By Security Type (Network Security, Endpoint Security, Cloud Security, Application Security, Identity & Access Management, Data Security), By Deployment Mode (Cloud-based, On-premises, Hybrid), By Industry Verticals (Financial Services, Government & Defense, Healthcare, Energy & Utilities, Retail & E-commerce, and Others), By Organization Size (SMEs and Large Enterprises), and By Region (New South Wales, Victoria, Queensland, Western Australia, South Australia, Tasmania, Northern Territory, and Australian Capital Territory)” covers a detailed analysis of the Australia cybersecurity market, exploring its overview and genesis, evolution from early perimeter-based models to integrated, identity-first architectures, and adoption across key sectors. It presents the overall market size in terms of revenue and evaluates market segmentation by offering, security type, deployment mode, industry verticals, organization size, and region. The study examines macroeconomic enablers such as digital transformation intensity, regulatory obligations under the Security of Critical Infrastructure Act, Essential Eight maturity uplift, and the growing demand for sovereign cloud capabilities. The report concludes with forward-looking market projections by revenue, segment, and region to 2030, cause-and-effect analysis of macroeconomic and regulatory drivers, and success case studies highlighting notable cybersecurity uplift programs in Australia. It also identifies major opportunities, critical bottlenecks, and strategic recommendations for stakeholders across the cybersecurity ecosystem.

Australia Cybersecurity Market Overview and Size

The Australia cybersecurity market stands at USD 5.8 billion, according to government-sourced projections based on 2024 data. Growth has been propelled by mounting digital threats, increasing regulatory pressures, elevated digital transformation across industries, and businesses consolidating digital strategies to mitigate heightened cyber risk.

Sydney and Melbourne lead the market, owing to their status as economic and technological hubs. Sydney's concentration of large corporations, financial institutions, and government agencies boosts demand for advanced cybersecurity solutions, while Melbourne’s thriving tech ecosystem and growing SME base drive adoption of innovative services.

What Factors are Leading to the Growth of the Australia Cybersecurity Market:

Critical infrastructure digitization: Regulation now covers 11 critical infrastructure sectors under the Security of Critical Infrastructure framework, formalising obligations for owners and operators. On the ground, electricity networks delivered 170,227 GWh through regulated transmission assets, and distribution served 10,953,197 customers across 767,798 km of lines—operations increasingly reliant on digital control and telemetry. Freight rail and related logistics datasets underscore digitised, interconnected assets across energy, transport and ports, reinforcing demand for ICS visibility, incident reporting and cyber-physical risk programs aligned to regulated sectors.

Privacy posture: Australia’s Notifiable Data Breaches scheme recorded 1,113 notifications in half-year reporting, evidencing the scale of personal and regulated data at risk. The commercial footprint includes 2,662,998 actively trading businesses, with 999,161 employing businesses that operate customer, payroll and supplier systems at scale. Payments intensity is high: RBA data shows 65.4 million cards on issue and 1,332.9 million monthly card purchases, amplifying requirements for data governance, breach response and identity assurance under privacy law. These volumes crystallise investment needs in DLP, encryption, identity proofing, breach readiness and third-party assurance.

Cyber insurance adoption: Macro exposure indicators point to strong risk transfer drivers. Australia hosts 999,161 employing businesses across finance, healthcare, retail and manufacturing—each operating payroll, payments and supplier systems—and 1,663,837 non-employing enterprises integrating SaaS tools. The RBA counted 65.4 million cards on issue and 1,332.9 million card purchases in a single month, while mobile services in operation reached 34,000,000, expanding digital entry points. With GDP at USD 1.77 trillion, enterprise and SME risk pools are large enough to justify broader cyber insurance uptake linked to controls like MFA, backups and incident response playbooks. 

Which Industry Challenges Have Impacted the Growth of the Australia Cybersecurity Market:

Legacy tech debt: Large, long-lived infrastructure creates integration complexity with modern controls. Electricity distribution networks encompass 767,798 km of lines and 10,953,197 customers, much of it engineered for unidirectional flows and legacy protection schemes now interfacing with DER, BESS and smart meters. Transmission spans 43,885 km, and AEMO’s pipeline shows 2,090 km of new lines progressing, compelling staged upgrades to substations, SCADA and telecoms. This asset base forces layered security across diverse vintages, complicating patching, identity and segmentation for operational technology that cannot be readily replaced without service disruption.

Fragmented tooling: The sheer number of operating entities and endpoints fragments control planes. ABS lists 2,662,998 actively trading businesses (including 999,161 employing), each combining on-prem, SaaS and telco stacks. ACMA identifies around 50 MVNOs alongside major carriers, and 34,000,000 mobile services in operation introduce heterogeneous device and eSIM profiles. Payments rails recorded 65.4 million cards on issue and 1,332.9 million monthly purchases, multiplying identities, tokens and logs. This diversity leads to overlapping agents, dashboards and policies that strain SOCs and drive need for consolidation via identity-first architectures and XDR.

Compliance burden: Security and privacy obligations are expanding in scope and cadence. The SOCI framework covers 11 sectors, while OAIC logged 1,113 notifiable data breaches in a half-year period, underscoring reporting and response requirements. Within government, 148 entities participated in ASD’s Partnership Program under PSPF Direction 003-2024, increasing compliance activity for controls uplift. ACSC also issued new PROTECT publications and updated the Information Security Manual and Essential Eight, adding concrete tasks for governance and audit teams. These quantified obligations elevate the need for policy automation, evidence collection and third-party risk oversight.

What are the Regulations and Initiatives which have Governed the Market:

ACSC advisories: The ACSC expanded guidance and joint work products for defenders. In 2023–24 it published 19 joint advisories with international partners, updated the Information Security Manual quarterly and refreshed the Essential Eight maturity model, plus released 29 PROTECT publications. The annual threat report recorded 36,700 hotline calls and more than 1,100 cyber security incidents handled, demonstrating operational tempo behind advisory issuance. This corpus of actionable content supports uplift across identity hardening, patch prioritisation and incident readiness for Australian organisations.

JCSC collaboration: Joint Cyber Security Centres operate in five capital cities, giving businesses regional access to briefings, exercises and information sharing with ASD, state agencies and industry. Engagement volumes reflect demand: the Cyber Security Hotline fielded 36,700 calls in 2023–24, and agencies issued frequent alerts and workshops through these hubs. The distributed JCSC footprint aligns with Australia’s population of 27,204,809, enabling multi-jurisdictional outreach to critical sectors and SMEs that cannot centralise teams in Canberra.

Critical infrastructure uplift grants: The Critical Infrastructure Uplift Program (CI-UP) reported 10 uplifts completed covering 15 critical infrastructure assets, with 5 uplifts in progress, 17 uplift information packs issued and 42 workshops delivered. Separate Commonwealth resilience measures funded 386 regional telecom hardening projects in one round to strengthen mobile sites supporting emergency communications. These quantified interventions translate directly into cyber uplift for OT operators and regional carriers, with measurable activities organisations can align to their risk registers and board reporting.

Australia Cybersecurity Market Segmentation

By Offering: The Australia cybersecurity market is segmented into solutions and services. Currently, solutions dominate, driven by increasing adoption of integrated security platforms offering comprehensive protection across endpoints, networks, and cloud. Businesses prioritize consolidating cybersecurity operations into unified solution suites to simplify complexity and maximize oversight.

By Deployment Mode: The market is segmented into cloud-based and on‑premise deployments. Cloud-based solutions hold the dominant share, as Australian organizations increasingly migrate infrastructure and workloads to cloud for scalability, cost-effectiveness, and remote-readiness; this shift drives demand for adaptable, scalable cloud-native cybersecurity protections.

Competitive Landscape in Australia Cybersecurity Market

The Australia cybersecurity market is moderately concentrated, with several major players holding strong positions across managed services, incident response, and technology solutions. Established providers such as CyberCX, Telstra Purple, Tesserent (a Thales company), Accenture Security, IBM Security, and Palo Alto Networks lead the market through their extensive service portfolios, national reach, and strong client relationships across critical sectors. However, the entry of specialised niche firms and the growing role of cloud-native security platforms from vendors like CrowdStrike, Fortinet, and Check Point have diversified the competitive landscape, offering organisations more tailored solutions, advanced threat intelligence, and sector-specific cybersecurity capabilities.

Some of the Recent Competitor Trends and Key Information About Competitors Include:

CyberCX: As one of Australia’s largest dedicated cybersecurity service providers, CyberCX has expanded its managed detection and response (MDR) offerings in 2024, opening new onshore Security Operations Centres (SOCs) in Melbourne and Perth. The company has also partnered with the Australian Cyber Security Centre (ACSC) to deliver Essential Eight maturity uplift programs for critical infrastructure operators.

Telstra Purple: Leveraging its nationwide telecommunications footprint, Telstra Purple has integrated advanced threat intelligence capabilities into its managed services portfolio in 2024. The business has focused on developing sovereign cloud security solutions for government and defense clients, ensuring data residency and compliance with SOCI Act requirements.

Tesserent (a Thales company): Following its acquisition by Thales, Tesserent has introduced enhanced incident response retainers and OT/ICS security services in 2024. The company has deepened its presence in the energy and utilities sector, securing contracts to protect operational technology in electricity distribution networks spanning over 700,000 km.

Palo Alto Networks: A global cybersecurity leader with strong local operations, Palo Alto Networks launched new Zero Trust Network Access (ZTNA) solutions tailored for Australian enterprises in 2024. The company has also invested in regional cloud infrastructure to improve performance and meet IRAP compliance for federal clients.

CrowdStrike: Known for its endpoint detection and response (EDR) technology, CrowdStrike recorded significant adoption growth among Australian SMEs in 2024. The firm has partnered with multiple MSSPs to integrate Falcon platform telemetry into broader XDR frameworks, reducing mean time to detection (MTTD) for customers across finance, healthcare, and retail sectors.

What Lies Ahead for Australia Cybersecurity Market?

The Australia Cybersecurity Market is expected to maintain strong momentum through 2030, supported by increasing regulatory requirements, heightened cyber threat activity, and continued digital infrastructure expansion. With over 12.44 million premises ready to connect to the NBN, 34 million mobile services in operation, and 11 regulated critical infrastructure sectors under the SOCI framework, the cybersecurity ecosystem will remain central to Australia’s economic resilience. The convergence of sovereign cloud demand, OT security needs, and AI-driven threat detection will be core growth catalysts for the years ahead.

Rise of Integrated Security Platforms: The future of Australia’s cybersecurity landscape will be shaped by increased adoption of integrated platforms that combine endpoint, network, cloud, and identity protections into unified frameworks. This is driven by the complexity of managing 2.66 million businesses’ diverse technology stacks and the operational efficiency benefits of reducing fragmented tooling.

Stronger OT/ICS Security Uplift: As energy networks spanning 767,798 km in distribution and 43,885 km in transmission integrate renewable generation and smart assets, OT/ICS cybersecurity will become a high-priority investment area. Real-time monitoring, anomaly detection, and segmentation strategies will be scaled to protect safety-critical systems from sophisticated cyber-physical attacks.

Expansion of Sector-Specific Security Programs: Industries such as finance, healthcare, government, and energy will see accelerated investment in tailored cybersecurity solutions. For example, the healthcare sector’s growing digital patient records and telehealth infrastructure will demand more privacy-focused controls, while the finance sector will deepen its fraud detection, transaction monitoring, and compliance automation capabilities.

Leveraging AI, Automation, and Threat Intelligence Fusion: AI and automation will be increasingly embedded into SOC operations to handle alert triage, predictive threat modelling, and automated containment. With ACSC handling 36,700 hotline calls and over 1,100 incidents in a year, advanced analytics and machine learning will help shorten response times, improve detection fidelity, and enable proactive defence through real-time threat intelligence fusion.

Australia Cybersecurity Market Segmentation

By Offering

Solutions

• Network Security

• Endpoint Security / XDR

• Cloud Security (CSPM, CWPP, CASB)

• Application & API Security

• Data Security / DLP / DSPM

• Identity & Access Management (IAM, PAM, MFA)

• Email Security

• OT / ICS Security

• Threat Intelligence Platforms

• Governance, Risk & Compliance (GRC) Tools

Services

• Managed Security Services (MSSP, MDR, MXDR)

• Professional Services & Advisory

• Incident Response & Digital Forensics (DFIR)

• Compliance & Audit Readiness

• Security Awareness & Training

• Penetration Testing / Red Team Engagements

• SOC Build-Operate-Transfer Services

By Deployment Mode

• On-Premises

• Cloud-Based

• Hybrid

• Sovereign Cloud

• Edge / OT Environments

By Organization Size

• Micro & Small Enterprises

• Lower Mid-Market

• Upper Mid-Market

• Large Enterprises

• Government & Public Sector

By Industry Vertical

• Financial Services & Banking

• Healthcare & Life Sciences

• Government & Defense

• Energy & Utilities

• Communications & Media

• Mining & Resources

• Retail & E-commerce

• Education & Research

• Transportation & Logistics

• Manufacturing & Industrial

By Compliance Driver / Buyer Intent

• Privacy & Data Breach Response (OAIC, Privacy Act)

• APRA CPS 234 Compliance

• SOCI Act Risk Management Program

• Essential Eight Uplift Programs

• IRAP / ISM Obligations

• Cyber Insurance Requirements

• International Standards Alignment (ISO 27001, SOC 2)

By Region

• New South Wales

• Victoria

• Queensland

• Western Australia

• South Australia

• Australian Capital Territory

• Tasmania

• Northern Territory

Players Mentioned in the Report:

• CyberCX

• Telstra Purple

• Tesserent 

• Accenture Security 

• IBM Security 

• Cisco Systems 

• Fortinet

• Check Point Software Technologies

• Palo Alto Networks 

• CrowdStrike 

• McAfee 

• CyberArk 

• Imperva Australia

• DXC Technology

• FireEye 

Key Target Audience

• Chief Information Security Officers (Enterprises & Government agencies)

• Chief Risk Officers (Financial Services / Critical Infrastructure)

• Cyber Insurance Underwriters / Risk Assessment Teams

• Investment & Venture Capital Firms (cybersecurity funds)

• Sovereign Wealth / Infrastructure Investment Bodies

• Government Agencies: Australian Signals Directorate (ASD), Australian Cyber Security Centre (ACSC)

• Digital Transformation Leads (Large Enterprises)

• IT Security Procurement Heads (Federal & State Governments)

Time Period:

• Historical Period: 2019-2024

• Base Year: 2025

• Forecast Period: 2025-2030