By Service Providers, By Types of Services, By Vehicle Age, By Consumer Age, and By Region
The report titled "Indonesia Automotive Aftermarket Service Market Outlook to 2029 - By Market Structure, By Service Providers, By Types of Services, By Vehicle Age, By Consumer Age, and By Region" provides a comprehensive analysis of the automotive aftermarket service market in Indonesia. The report covers an overview and genesis of the industry, overall market size in terms of revenue, market segmentation; trends and developments, regulatory landscape, customer level profiling, issues and challenges, and comparative landscape including competition scenario, cross comparison, opportunities and bottlenecks, and company profiling of major players in the market. The report concludes with future market projections based on service revenue, by market, service types, region, cause and effect relationship, and success case studies highlighting the major opportunities and cautions.
The Indonesia automotive aftermarket service market grew at a value of IDR 85 Trillion in 2023, driven by increasing road vehicles, a greater consciousness toward vehicle maintenance, and the increasing availability of both preventive and corrective services. The market is highly concentrated, with the major players being Auto2000, Shop&Drive, CARfix, Astra Otoparts, and independent garages, which are known for their huge networks, diverse portfolios, and customer-centric solutions.
Auto2000 introduces new service packages in the coming year, 2023, to improve customers' experience; the services have been channeled to preventive maintenance services. The main markets would still be Jakarta and Surabaya due to the high ownership rates in those cities and proper automotive infrastructure.
Market Size for Indonesia Automotive Aftermarket Service Industry on the Basis of Revenue in IDR Billion, 2018-2024
Economic Factors: Economic growth in Indonesia has strengthened demand for automotive aftermarket services. Vehicle ownership tends to be on the rise, and a high contribution from the middle class in 2023 also contributed notably to the growth of this sector, as most vehicle owners reached out for cheaper ways of maintaining and repairing their vehicles. Many consumers prefer extending the life of their vehicles through aftermarket services instead of purchasing new ones.
Increasing Vehicle Population: The overall increase of vehicles in Indonesia's roads due to the growing middle-income population and urbanization drives the aftermarket service market. With increasing vehicle ownership, regular maintenance and repairs are on the rise, and even upgrades have broadened their horizons in major cities like Jakarta, Surabaya, and Bandung.
Digitalization: Digitalization is about the development of digital platforms that have shaped the outlook of the Indonesian aftermarket service by making it very easy for consumers to access these services. In 2023 alone, 30% of all bookings made in the aftermarket service were booked through digital platforms, implying a modern trend of convenience through online ways. These platforms make it possible for customers to compare prices of services, read customer reviews, and schedule an appointment with an auto technician, therefore providing transparency and comfort, and driving market growth.
Quality and Trust Issues: Quality and trust issues remain one of the biggest concerns in Indonesia regarding the quality of aftermarket services, counterfeit, or low-quality parts being used. Indeed, in a recent industry survey, 45% of consumers claimed not to use independent garages for fear of low-quality repairs using non-genuine parts. A trust issue is affecting customer retention and could well deter a considerable segment of possible users.
Challenges from Regulations: Major challenges include stern regulations regarding vehicle emissions and safety standards. In 2023, about 18% of vehicles failed to meet the minimum regulatory requirement for maintenance services, mainly older models. These are very costly for service providers to provide support for, hence making it difficult for certain kinds of vehicles and adding to the compliance overhead.
Shortage of Skilled Labor: The lack of skilled technicians has adversely impacted the growth in Indonesia's automotive aftermarket service industry. Almost 40% of the service providers reported that hiring qualified personnel was difficult, affecting their capacity to offer advanced repairs and maintenance services, especially for newer vehicle models that need specialized expertise.
Vehicle Inspection Regulations: The Indonesian government requires periodic vehicle inspections to be carried out to ensure that vehicles meet minimum requisite safety and environmental standards. The inspections involve brakes, tires, and emissions, among other things. In 2023, about 70% of the vehicles passed during the first attempt, which indicates a relatively high level of compliance by the vehicles in the market.
Regulations on Replacement Parts: The government has set up regulations requiring the use of certified replacement parts for repairs and maintenance, especially in critical systems such as brakes and airbags. These are intended to improve safety and reduce the use of counterfeit or substandard parts. In 2023, the enforcement of these rules raised demand for certified parts, guaranteeing better quality control across the industry.
Government Incentives for Electric Vehicle Services: At a time when there is an ongoing rush towards electric vehicle adoption in Indonesia, the country's government is initiating various programs on the ground such as subsidies to promote the setting-up of EV service centers and reductions in taxes related to parts which are exclusively applicable in the maintenance of EVs. In 2023, this segment accounted for around 2% in the revenue created in the after-sale services, but this is estimated to increase soon with these given incentives.
By Market Structure: Organized service centres dominate the market. They have large service networks helped by certified technicians and original spare parts. The centre, therefore, would attract customers seeking reliable and good quality of services at an assurance of warranty covers. Simultaneously, independent garages have taken a major chunk of the market for two reasons: their competitiveness in prices, especially in suburban and rural areas where big service centers are usually not available. Local garages are also preferred for their personalized service and flexible payment options, which appeal to cost-conscious customers.
By Type of Services: Pre-service maintenance oil changes and rotations top the list since more consumers maintain their vehicles running longer by lengthening the lifespan of their cars. Corrective repairs also contribute to a great extent to the business, including brake repairs or engine overhauls, for which older ones are more in demand. Car accessories and upgrades comprise much of this market, but primarily from the younger consumers who wish to personalize their own vehicles.
By Service Providers: Auto2000 leads the market with its great reputation in full-service packages, wide service networks, and very high customer satisfaction. Astra Otoparts and Shop&Drive are also major competitors as they have taken the quality of service seriously while offering a vast array of products. CARfix is an emerging player that specializes in competitive pricing and speedy service delivery, especially in cities.
The Indonesia automotive aftermarket service market is highly fragmented, with several established players leading the space. However, the entry of new digital platforms and the proliferation of independent garages have diversified the market, offering consumers a wider array of choices and services. Major players include Auto2000, Shop&Drive, CARfix, and Astra Otoparts, which dominate the organized sector, while smaller independent garages thrive in the unorganized sector.
Name | Founding Year | Headquarters |
Auto2000 | 1975 | Jakarta, Indonesia |
Shop&Drive | 1998 | Jakarta, Indonesia |
Bosch Car Service Indonesia | 1921 | Jakarta, Indonesia |
Supercar.id | 2014 | Jakarta, Indonesia |
Doctor Mobil | 2014 | Tangerang, Indonesia |
MekaCarCare | 2015 | Jakarta, Indonesia |
Mobil88 | 1988 | Jakarta, Indonesia |
Otoklix | 2019 | Jakarta, Indonesia |
Carfix | 2017 | Semarang, Central Java |
Ahass (Honda Authorized Service Station) | 1971 | Jakarta, Indonesia |
Some recent competitor trends and key information about competitors include:
Auto2000: With a wide network of service centers and customer-focused service packages, Auto2000 has been able to maintain its strong position in the market. In 2023, preventive maintenance service bookings increased by 12% due to efforts to promote regular vehicle upkeep. Their focus on integrating digital tools into the service booking process has also improved customer convenience.
Shop&Drive: Shop&Drive is one of the market leaders in the automotive services sector. Revenues for this company have grown 20% over the year 2023, a fact that majorly contributed due to their well-calculated expansion plan to suburban territories and new offerings like on-the-spot vehicle servicing, where the speed and reliability of their services have started attracting more of the urban dwellers.
CARfix: As the services of CARfix are cheaper compared to others with faster service. Customer flow within the company experienced a 15% increase within 2023, especially during metropolitan cities, in terms of Jakarta and Semarang. By this method, CARfix targeted budget-buyers and already obtained a marvelous market share at the capital of metropolitan areas.
Astra Otoparts: One of the biggest distributors of automotive parts and services in the country, Astra Otoparts has spread its service bouquet through new lines of products along with a larger national network of its services. By the end of 2023, Astra Otoparts had seen an increase of 10% in premium parts and service revenue due to better demand for quality repairs, authentic OEM parts.
The Indonesia automotive aftermarket service market is expected to witness steady growth with a healthy CAGR throughout the forecast period, up to 2029. Growth will be driven by increasing vehicle ownership, consumer awareness of regular vehicle maintenance, and advancements in digital service platforms.
Technology Integration: Advanced technologies like AI, IoT, and big data analytics will transform the aftermarket service industry in diagnostics, maintenance, and customer service. Improved diagnostics, efficient servicing, and increased transparency towards customers will result in more trust and loyalty among consumers.
Organized Service Centers: The market is shifting more towards organized service centers that offer both certified parts and skilled technicians for warranty-backed services. Organized service centers have seen a greater demand in urban markets where quality and reliability are looked upon by the consumers. Certified pre-owned vehicle programs will also accelerate growth in the organized service center because it gives the customers assurance of quality and after-sales service.
Focus on Sustainable Practices: The Indonesia Automotive Aftermarket Service Market is going on to add a sustainable note as service providers increasingly adopt environmentally friendly practices: using recycled materials for repairs, using energy-efficient service processes, and reducing wastes. As environmental awareness among consumers continues to increase, service centers will likely have a competitive advantage if they highlight sustainability practices.
Future Outlook and Projections for Indonesia Multi Brand Car Service Market on the Basis of Revenues in USD Million, 2024-2029
By Market Structure:
Auction Companies
C2C
Local Dealers
Multi-brand Non-franchise Dealerships
OEM Certified Dealers
Organized Sector
Unorganized Sector
Commercial Vehicles
By Manufacturer:
Honda
Toyota
Daihatsu
Mitsubishi
Nissan
Hyundai
BMW
Mercedes-Benz
By Type of Services:
Preventive Maintenance
Corrective Repairs
Accessories
By Age of Vehicle:
5 years
1-2 years
3-5 years
By Age of Consumer:
18-34
35-54
55+
By Region:
Northern
Southern
Central
Western
Eastern
Auto2000
Shop&Drive
Bosch Car Service Indonesia
Supercar.id
Doctor Mobil
MekaCarCare
Mobil88
Otoklix
Carfix
Ahass (Honda Authorized Service Station)
Automotive Service Providers
Vehicle Owners
Digital Service Platforms
Regulatory Bodies
Research and Development Institutions
Historical Period: 2018-2023
Base Year: 2024
Forecast Period: 2024-2029
4.1. Value Chain Process - Role of Entities, Stakeholders, Gross and Net Margins and Challenges they Face
4.2. Sourcing of Spare Parts and how the supply chain works in Indonesia with Multi Brand Car Service Market
4.3. Cross Comparison of Major Spare Parts Aggregators/ Online Marketplaces
4.4. Revenue Streams for Indonesia Multi-Brand Car Service Market
4.5. Business Model Canvas for Indonesia Multi-Brand Car Service Market
4.6. Buying Decision Making Process
4.7. Franchisee Requirements for Operating a Multi-Brand Car Service Center
5.1. New Car Sales in Indonesia, 2018-2024
5.2. Number of Cars on Road with Split Basis 0-1 Year, 1-3 Years, 3-5 Years and 5 Years above
5.3. Spend on Automotive Services in Indonesia, 2024
5.4. Number of Multi-Brand Car Service Providers in Indonesia by Location
8.1. Revenues, 2018-2024
8.2. Number of Cars Serviced, 2018-2024
9.1. By Market Structure (Organized and Unorganized Market), 2023-2024P
9.2. By Organized Split (Multi Brand Organized and OEM Organized), 2023-2024P
9.3. By Service Type (Routine Maintenance, Repairs, Car Detailing, Crash Repair and Others), 2023-2024P
9.4. By Average Ticket Size, 2023-2024P
9.5. By Provinces, 2023-2024P
9.6. By Vehicle Manufacturer (Maruti, Hyundai, Honda, Tata, and Others), 2023-2024P
9.7. By Age of Vehicle (Less than 1 year, 1-3 years, 3-5 years, and more than 5 years), 2023-2024P
9.8. By Mileage (Less than 50k, 50k-80k, 80k-150k, Above 150k KMs), 2023-2024P
10.1. Customer Landscape and Cohort Analysis
10.2. Customer Journey and Decision Making
10.3. Needs, Desires, and Pain Points Analysis
10.4. Gap Analysis Framework
11.1. Trends and Developments for Indonesia Multi-Brand Car Service Market
11.2. Growth Drivers for Indonesia Multi-Brand Car Service Market
11.3. SWOT Analysis for Indonesia Multi-Brand Car Service Market
11.4. Issues and Challenges for Indonesia Multi-Brand Car Service Market
11.5. Government Regulations for Indonesia Multi-Brand Car Service Market
12.1. Market Size and Future Potential for Doorstep Car Service Platforms based on Revenues, 2018-2029
12.2. Business Model and Revenue Streams
12.3. Cross-Comparison of Leading Doorstep Car Service Platforms based on Company Overview, Revenue Streams, Service Volume, Pricing, Number of Cars Serviced, Infrastructure, Operating Cities, Number of Centers and other variables
16.1. Benchmark of Key Competitors in Indonesia Multi-Brand Car Service Market, including Founding
Year, Headquarters, Number of Workshops, Number of Cars Serviced/ Order Intake, Service Lead, Time, Geographical Presence, Employees and Sourcing for Spare Parts
16.2. Strength and Weakness Analysis
16.3. Operating Model Analysis Framework
16.4. Gartner Magic Quadrant
16.5. Bowman’s Strategic Clock for Competitive Advantage
16.6. Pricing Analysis (Multi-Brand Service Companies & Authorized OEM Service Companies)
16.7. Unorganized Car Service in Indonesia Overview including Inventory Management, Adoption of Technology, Marketing Activities and Key Statistics including Number of Cars Serviced in 1 Day, Average Price Charged, Average Monthly Revenue, Margin, Average Turnaround Time and Number of Employees
17.1. Revenues, 2025-2029
17.2. Service Volume, 2025-2029
18.2. By Service Type (Routine Maintenance, Repairs, Car Detailing, and Others), 2025-2029
18.3. By Average Ticket Size, 2025-2029
18.4. By Region, 2025-2029
18.5. By Vehicle Manufacturer (Maruti, Hyundai, Honda, Tata, and Others), 2025-2029
18.6. By Age of Vehicle (Less than 1 year, 1-3 years, 3-5 years, and more than 5 years), 2025-2029
18.7. By Mileage (Less than 50k, 50k-80k, 80k-150k, Above 150k KMs), 2025-2029
18.8. Recommendations
18.9. Opportunity Analysis
Map the ecosystem and identify all the demand-side and supply-side entities for the Indonesia Automotive Aftermarket Service Market. Based on this ecosystem, we will shortlist the leading 5-6 service providers in the country using their financial performance, service capacity, and market presence as criteria.
Information sourcing is conducted through industry reports, secondary research articles, and proprietary databases to gather comprehensive industry-level insights.
We engage in an extensive desk research process by reviewing diverse secondary and proprietary databases. This enables us to analyze the market thoroughly, examining aspects such as revenue trends, the number of market players, pricing dynamics, and service demand. The research also includes detailed reviews of company-level data, derived from annual reports, press releases, financial statements, and other official documents, aimed at building a strong understanding of the market landscape and its key entities.
We conduct in-depth interviews with senior executives and other stakeholders representing various companies and end-users in the Indonesia Automotive Aftermarket Service Market. These interviews serve to validate market assumptions, verify statistical data, and uncover valuable operational and financial insights. We take a bottom-up approach to estimate volume sales for each service provider and aggregate these findings to calculate the overall market size.
As part of our validation process, we conduct disguised interviews, approaching companies as potential customers to verify the operational and financial information shared by executives. This helps cross-check secondary data and gives us a deeper understanding of revenue streams, pricing, value chains, and other factors shaping the market.
The Indonesia Automotive Aftermarket Service Market is set for significant growth, driven by the rising vehicle population, increasing consumer awareness of regular maintenance, and expanding digital platforms. The market is projected to grow steadily, reflecting increasing demand for both preventive and corrective services.
The key players in the market include Auto2000, Shop&Drive, Astra Otoparts, and CARfix. These companies lead the market due to their wide service networks, strong brand recognition, and comprehensive service offerings.
Key growth drivers include the rising number of vehicles on the road, increased consumer focus on vehicle maintenance, and the integration of digital platforms for service bookings. Government initiatives promoting electric vehicles and sustainability practices are also expected to contribute to market expansion.
The market faces challenges such as quality concerns related to the use of counterfeit parts, regulatory compliance with emissions and safety standards, and a shortage of skilled technicians. These issues can impact both service quality and availability, posing barriers to market growth.