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New Market Intelligence 2024

Japan Online Grocery Market Outlook to 2029

By Product Type, By Customer Segments, By Delivery Modes, By Payment Methods, and By Region

Report Overview

Report Code

TDR0106

Coverage

Asia

Published

December 2024

Pages

80-100

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Report Overview

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Report Coverage

Verified Market Sizing

Multi-layer forecasting with historical data and 5–10 year outlook

Deep-Dive Segmentation

Cross-sectional analysis by product type, end user, application and region

Competitive Benchmarking & Positioning

Market share, operating model, pricing and competition matrices

Actionable Insights & Risk Assessment

High-growth white spaces, underserved segments, technology disruptions and demand inflection points

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Executive Summary

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Table of Contents

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  • 4.1. Value Chain Process: Role of Entities, Stakeholders, and Challenges They Face

    4.2. Sourcing Model and Supply Chain Process for Online Grocery Market in Japan

    4.3. Brick and Mortar v/s Online Grocery Shopping

    4.4. Revenue Streams for Japan Online Grocery Market

    4.5. Business Model Canvas for Japan Online Grocery Market

  • 5.1. Growth of Online Retail in Japan, 2018-2024

    5.2. Online vs. Offline Grocery Sales in Japan, 2018-2024

    5.3. Spending on Grocery Delivery Services in Japan, 2024

    5.4. Regional Penetration of Online Grocery Platforms by Ci

  • 6.1. Operating Model: Marketplace and Inventory Model

    6.2. Process of On Boarding a Grocery Store

    6.3. Role & Responsibilities of Company and Partner Grocery Store

    6.4. Operating Model: Omnichannel Model

    6.5. Cross Comparison of Operating Models (Marketplace and Omnichannel) based on Delivery Time, Inventory, Gross Margin, Product Assortment, Players, Revenue Streams, Advantages & Disadvantages

    6.6. How Companies Manage Logistics?

    6.7. Gaps & Possible Solutions of Managing Logistics

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  • 9.1. GMV, 2018-2024

    9.2. Number of Orders, 2018-2024

  • 10.1. By Delivery Time (Same-Day, Next-Day, Scheduled Delivery, Click-and-Collect), 2023-2024P

    10.2. By Average Order Value, 2023-2024P

    10.3. By Region, 2023-2024P

    10.4. By Product Type (Fresh Produce, Packaged Goods, Health and Organic Products, Frozen Foods, Household Essentials), 2023-2024P

    10.5. By Mode of Payment, 2023-2024P

  • 11.1. Customer Landscape and Cohort Analysis

    11.2. Customer Journey and Decision-Making

    11.3. Need, Desire, and Pain Point Analysis

    11.4. Gap Analysis Framework

  • 12.1. Trends and Developments for Japan Online Grocery Market

    12.2. Growth Drivers for Japan Online Grocery Market

    12.3. SWOT Analysis for Japan Online Grocery Market

    12.4. Issues and Challenges for Japan Online Grocery Market

    12.5. Government Regulations for Japan Online Grocery Market

  • 13.1. Market Share of Logistics Providers in Grocery Delivery, 2018-2029

    13.2. Innovations in Grocery Logistics: AI-Driven Delivery, Electric Vehicles, and Sustainable Practices

    13.3. Cost Structures and Efficiency Improvements in Last-Mile Delivery

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  • 16.1. Market Share of Key Players in Japan Online Grocery Market Basis GMV/Number of Orders, 2023

    16.2. Benchmark of Key Competitors in Japan Online Grocery Market, Including Variables Such as Year of Establishment, Business Model, Number of Partner Grocery Stores/Supermarkets & Hypermarkets, Delivery Fleet, Delivery Charges, Delivery Time, Cancellation Rate, Product Listings, & Employees, Approximate Annual Orders, Market Share on the basis of Number of Orders, Market Share on the basis of GMV and others

    16.3. Strength and Weakness Analysis

    16.4. Operating Model Analysis Framework

    16.5. Gartner Magic Quadrant

    16.6. Bowmans Strategic Clock for Competitive Advantage

  • 17.1. GMV, 2025-2029

    17.2. Number of Orders, 2025-2029

  • 18.1. By Delivery Time (Same-Day, Next-Day, Scheduled Delivery, Click-and-Collect), 2025-2029

    18.2. By Average Order Value, 2025-2029

    18.3. By Region, 2025-2029

    18.4. By Product Type (Fresh Produce, Packaged Goods, Health and Organic Products, Frozen Foods, Household Essentials), 2025-2029

    18.5. By Mode of Payment, 2025-2029

    18.10. Recommendations

    18.11. Opportunity Analysis

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Research Methodology

Step 1: Ecosystem Creation

  • Map the ecosystem and identify all the demand-side and supply-side entities for the Japan Online Grocery Market. Based on this ecosystem, we will shortlist leading 5-6 companies in the market based on their financial information, market share, and digital presence.

  • Sourcing is made through industry reports, government publications, multiple secondary, and proprietary databases to conduct desk research around the market, enabling the collection of industry-level data.

Step 2: Desk Research

  • Engage in comprehensive desk research using a variety of secondary and proprietary databases. This process involves analyzing market-level data, including revenue streams, number of players, product categories, consumer preferences, and pricing trends.

  • Conduct an in-depth review of company-level data from press releases, annual reports, financial statements, and market research publications to understand the strategies of key players. This step establishes a solid foundation for understanding the market dynamics and competitive landscape.

Step 3: Primary Research

  • Initiate a series of structured interviews with C-level executives, product managers, and other stakeholders from key companies operating in the Japan Online Grocery Market. This process aims to validate market assumptions, refine statistical insights, and extract detailed operational data.

  • Conduct bottom-to-top and top-to-bottom evaluations to assess individual company contributions to the market size. Disguised interviews are undertaken to cross-verify operational and financial data shared during primary interviews with secondary sources, ensuring accuracy and reliability.

Step 4: Sanity Check

  • Perform bottom-to-top and top-to-bottom market analysis along with market size modeling to conduct a final sanity check. This step ensures that all estimates and projections align with industry standards and are consistent across various sources.

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Frequently Asked Questions

1. What is the potential for the Japan Online Grocery Market?

The Japan Online Grocery Market is expected to experience significant growth, reaching a projected valuation of JPY 5.2 trillion by 2029. This growth is driven by increasing digital adoption, urbanization, and the integration of advanced technologies in the grocery retail ecosystem.

2. Who are the Key Players in the Japan Online Grocery Market?

Key players include Rakuten Seiyu Netsuper, AEON Digital Grocery, Amazon Japan, Ito-Yokado, and Life Corporation. These companies dominate the market due to their strong digital presence, extensive product offerings, and efficient logistics networks.

3. What are the Growth Drivers for the Japan Online Grocery Market?

Major growth drivers include the rise of same-day delivery services, consumer demand for convenience, and increased adoption of cashless payment systems. The popularity of subscription-based models and the growing emphasis on sustainable practices also contribute to market expansion.

4. What are the Challenges in the Japan Online Grocery Market?

Key challenges include logistical complexities, high operational costs, and consumer concerns regarding the freshness of perishable items. Additionally, reaching rural areas with limited infrastructure and addressing the technological adoption gap among elderly consumers remain critical barriers.

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