USA Mobility-as-a-Service (MaaS) Platforms Market Outlook to 2035

The report titled “USA Mobility-as-a-Service (MaaS) Platforms Market Outlook to 2035 – By Service Type, By Transport Mode Integration, By End-User Segment, By Platform Architecture, and By Region” provides a comprehensive analysis of the Mobility-as-a-Service ecosystem in the United States. The report covers an overview and genesis of the MaaS market, overall market size in terms of value, detailed market segmentation; trends and developments, regulatory and policy landscape, user-level demand profiling, key issues and challenges, and competitive landscape including competition scenario, cross-comparison, opportunities and bottlenecks, and company profiling of major MaaS platform providers operating in the US market.

The report concludes with future market projections based on urban mobility transformation, public transport digitisation, shared mobility penetration, electrification and sustainability mandates, data and platform interoperability trends, regional demand drivers, cause-and-effect relationships, and case-based illustrations highlighting the major opportunities and risks shaping the US MaaS platforms market through 2035.

USA Mobility-as-a-Service (MaaS) Platforms Market Overview and Size

The USA Mobility-as-a-Service (MaaS) platforms market is valued at approximately ~USD ~ billion, representing revenues generated through integrated digital platforms that aggregate multiple transportation modes—such as public transit, ride-hailing, car-sharing, bike-sharing, scooter-sharing, parking, and micro-mobility—into a unified user interface for trip planning, booking, ticketing, and payment. MaaS platforms function as orchestrators of mobility services rather than asset owners, leveraging data integration, APIs, payment gateways, and user analytics to deliver seamless, multimodal travel experiences.

The market is anchored by the United States’ large and diverse urban mobility base, high smartphone penetration, widespread adoption of shared mobility services, and growing congestion and sustainability challenges across major metropolitan regions. MaaS adoption is further supported by the digitisation of public transport agencies, the proliferation of app-based mobility services, and increasing consumer preference for flexible, on-demand, and subscription-based access to transportation rather than private vehicle ownership.

Large metropolitan areas—including New York City, Los Angeles, San Francisco Bay Area, Chicago, Boston, Washington DC, and Seattle—represent the core demand centers for MaaS platforms due to high population density, multimodal transport availability, and policy support for shared and low-emission mobility. The West Coast leads in MaaS innovation and pilot deployments due to strong technology ecosystems and early adoption of shared mobility and electric vehicles. The Northeast exhibits strong integration-driven demand supported by mature public transit systems and commuter-heavy travel patterns. The Midwest shows steady but selective MaaS adoption, primarily in major cities and university-centric towns, while the South represents an emerging growth region driven by urbanisation, smart city initiatives, and expansion of ride-hailing and micro-mobility networks.

What Factors are Leading to the Growth of the USA Mobility-as-a-Service (MaaS) Platforms Market:

Urban congestion, sustainability goals, and changing mobility preferences accelerate MaaS adoption: US cities are facing increasing congestion, rising infrastructure costs, and environmental pressures, prompting policymakers and urban planners to encourage shared, public, and low-carbon transport alternatives. MaaS platforms directly address these challenges by enabling users to combine multiple transport modes into a single journey, optimising routes, reducing private vehicle dependence, and improving overall system efficiency. Younger demographics, urban professionals, and environmentally conscious users increasingly prioritise access, convenience, and flexibility over car ownership, reinforcing demand for MaaS-enabled mobility ecosystems.

Digitisation of public transport and interoperability initiatives strengthens platform integration: Transit agencies across the United States are modernising fare collection, ticketing, and passenger information systems through contactless payments, open APIs, and real-time data sharing. These initiatives create the foundational infrastructure required for MaaS platforms to integrate buses, subways, commuter rail, and on-demand services into a unified digital experience. As more agencies adopt open standards and mobility data frameworks, MaaS platforms are able to expand coverage, improve journey planning accuracy, and offer bundled mobility products such as passes, subscriptions, and mobility credits.

Growth of shared mobility, micro-mobility, and subscription-based transport models expands MaaS use cases: The rapid expansion of ride-hailing, car-sharing, bike-sharing, and scooter-sharing services across US cities has created a fragmented mobility landscape with multiple apps and payment systems. MaaS platforms consolidate these services into a single interface, reducing friction for users and increasing utilisation across modes. Subscription-based mobility offerings—such as monthly mobility bundles combining transit, ride-hailing credits, and micro-mobility access—are gaining traction among commuters and corporate users seeking predictable mobility costs and reduced administrative complexity. This evolution from single-trip transactions to recurring mobility relationships significantly enhances the commercial potential of MaaS platforms.

Which Industry Challenges Have Impacted the Growth of the USA Mobility-as-a-Service (MaaS) Platforms Market:

Fragmented transport ecosystems and limited interoperability slow seamless MaaS deployment: The US mobility landscape is highly fragmented, with public transit agencies, ride-hailing companies, micro-mobility operators, parking providers, and toll authorities operating on different technology stacks, data standards, and commercial models. Many agencies still rely on legacy fare systems and closed architectures, limiting real-time data sharing and integrated ticketing. This fragmentation increases integration complexity for MaaS platform providers, raises development and maintenance costs, and constrains the ability to deliver truly end-to-end multimodal journeys across cities and regions. As a result, MaaS offerings in the US often remain partial or city-specific rather than fully unified national platforms.

Unclear revenue models and unit economics challenge platform scalability: Unlike traditional mobility operators that monetize assets directly, MaaS platforms depend on commissions, subscription fees, data monetization, or revenue-sharing agreements with transport providers. In the US context, negotiating sustainable commercial terms with multiple stakeholders—especially public transit agencies and large ride-hailing platforms—has proven challenging. Thin margins on individual trips, variability in usage frequency, and high customer acquisition costs can limit profitability at scale. These economic uncertainties have slowed aggressive expansion plans and caused some MaaS initiatives to remain in pilot or limited-market phases.

User trust, data privacy, and service reliability concerns affect adoption rates: MaaS platforms aggregate sensitive user data, including location, travel patterns, payment details, and behavioral insights. Growing awareness around data privacy, cybersecurity risks, and platform accountability has increased scrutiny from both users and regulators. Service disruptions—such as inaccurate real-time information, unavailable vehicles, or failed payment transactions—can quickly erode user confidence, especially when multiple mobility providers are involved in a single journey. Maintaining consistent service quality across third-party operators remains a critical operational challenge for MaaS platforms seeking mass adoption.

What are the Regulations and Initiatives which have Governed the Market:

Urban mobility policies and smart city initiatives promoting shared and integrated transport systems: Federal, state, and city-level mobility strategies increasingly emphasize congestion reduction, emissions control, and equitable access to transportation. Smart city programs, urban innovation grants, and pilot funding initiatives encourage experimentation with integrated mobility platforms, digital ticketing, and multimodal journey planning. While these initiatives create opportunities for MaaS platforms to partner with public agencies, they also introduce complex compliance requirements related to accessibility, service coverage, and performance reporting that influence platform design and rollout timelines.

Data-sharing frameworks, open mobility standards, and API governance shaping platform architecture: Many US cities and transit authorities are adopting open data standards and mobility data specifications to enable interoperability between public and private mobility services. These frameworks define how real-time location data, service availability, pricing, and usage metrics are shared between stakeholders. While such initiatives support MaaS integration, they also impose technical and governance requirements related to data accuracy, update frequency, security protocols, and usage limitations. MaaS platforms must continuously adapt their architectures to comply with evolving standards across different jurisdictions.

Transportation funding rules, public–private partnership structures, and procurement processes influencing adoption: Public transport integration within MaaS platforms is often governed by procurement rules, contractual frameworks, and funding eligibility criteria tied to federal and state transportation programs. These processes affect how MaaS platforms are selected, how revenue-sharing models are structured, and how long implementation cycles take. In some cases, lengthy approval processes and budgetary constraints slow decision-making and limit the pace at which MaaS solutions can be deployed at scale. However, where long-term public–private partnerships are established, they can provide stable demand anchors and credibility for MaaS platforms.

USA Mobility-as-a-Service (MaaS) Platforms Market Segmentation

By Service Type: Integrated trip planning, booking, and payment platforms hold dominance within the US MaaS ecosystem. These platforms act as the core orchestration layer, enabling users to plan multimodal journeys, compare options, and complete payments within a single interface. Their dominance is driven by urban commuters’ demand for convenience, real-time information, and frictionless transactions across multiple transport modes. While single-mode aggregation and navigation-only solutions continue to exist, full-stack MaaS platforms benefit from higher engagement, recurring usage, and stronger monetization potential through subscriptions and partnerships.

Integrated Trip Planning & Ticketing Platforms  ~45 %
Subscription-Based Mobility Bundles  ~20 %
Pay-As-You-Go Aggregation Platforms  ~20 %
Navigation & Mobility Discovery Platforms  ~15 %

By Transport Mode Integration: Public transit–anchored MaaS platforms dominate the US market, as buses, metros, commuter rail, and light rail systems form the backbone of daily urban mobility. Successful MaaS deployments typically integrate public transport as the base layer, complemented by ride-hailing, micro-mobility, and parking services for first-mile and last-mile connectivity. Platforms focused only on shared or private mobility modes face limited scalability due to higher per-trip costs and inconsistent availability.

Public Transit + Shared Mobility Integration  ~55 %
Public Transit–Only Digital Platforms  ~20 %
Shared Mobility–Focused Platforms (Ride-hailing, Car-share, Micro-mobility)  ~20 %
Private Mobility & Parking-Centric Platforms  ~5 %

Competitive Landscape in USA Mobility-as-a-Service (MaaS) Platforms Market

The USA MaaS platforms market exhibits low to moderate concentration, characterized by a mix of global mobility platforms, US-based technology companies, transit-focused software providers, and regional MaaS integrators working closely with city authorities. Competitive positioning is driven by platform interoperability, depth of transport integrations, user experience design, data analytics capability, and the ability to form long-term partnerships with public transit agencies and mobility operators.

While global MaaS platforms leverage scale, brand recognition, and cross-market learnings, regional and transit-centric providers remain competitive by offering deep local customization, regulatory familiarity, and stronger alignment with public sector procurement frameworks.

Some of the Recent Competitor Trends and Key Information About Competitors Include:

Uber Technologies: Uber continues to evolve beyond ride-hailing by integrating public transit directions, ticketing pilots, and micro-mobility services into its app. Its scale, data depth, and user base position it as a powerful MaaS-adjacent platform, particularly in large US metro areas where multimodal journeys are common.

Lyft: Lyft’s MaaS positioning is increasingly focused on partnerships with cities, transit agencies, and employers. The company emphasizes first-mile and last-mile connectivity, bike-share integration, and transit-linked mobility programs rather than full subscription-based MaaS models.

Transit App: Transit App has emerged as a transit-first MaaS player with strong real-time data capabilities and deep public transport integrations across US cities. Its strength lies in user experience, reliability of live transit data, and alignment with city-led mobility initiatives.

Moovit: Moovit leverages global scale and extensive transit data coverage to support multimodal journey planning across US cities. Its platform is widely used as a navigation and discovery layer and increasingly integrated into MaaS ecosystems through partnerships with transit agencies and technology providers.

Via Transportation: Via positions itself as a B2G-focused MaaS and on-demand transit platform, working directly with municipalities to operate microtransit, paratransit, and shared shuttle services. Its competitive advantage lies in public-sector alignment, service customization, and operational execution.

What Lies Ahead for USA Mobility-as-a-Service (MaaS) Platforms Market?

The USA Mobility-as-a-Service (MaaS) platforms market is expected to expand steadily through 2035, supported by long-term urbanization trends, increasing pressure on city transport systems, and a structural shift toward shared, digital, and service-based mobility models. Growth momentum is reinforced by public transport digitisation, rising congestion and sustainability mandates, and the growing willingness of users to adopt app-based, multimodal travel solutions instead of relying solely on private vehicle ownership. As cities, employers, and transport authorities seek more efficient, data-driven mobility outcomes, MaaS platforms are expected to become a central coordination layer within urban transportation ecosystems.

Shift from Navigation Tools to Transaction-Enabled, Full-Stack MaaS Platforms: The next phase of MaaS evolution in the US will move beyond journey planning and real-time navigation toward platforms that enable end-to-end transactions, including booking, ticketing, subscription management, and payments. Users increasingly expect a single interface that not only shows options but also completes the journey without switching between multiple apps. Platforms that successfully integrate fare payment, mobility credits, and post-trip analytics will command higher engagement and monetization potential compared to navigation-only solutions.

Deeper Integration with Public Transit and City-Led Mobility Programs: Public transport will remain the anchor layer of MaaS adoption in the US. Through 2035, deeper integration with transit agencies—covering ticketing, service alerts, accessibility features, and fare capping—will be critical to scaling MaaS platforms beyond early adopters. Cities pursuing smart mobility and congestion management strategies are likely to favor MaaS solutions that align with policy objectives such as mode shift, emissions reduction, and equitable access. Platforms that demonstrate measurable public value alongside commercial viability will gain stronger long-term partnerships.

Emergence of Subscription-Based and Employer-Sponsored Mobility Models: Subscription-based MaaS offerings are expected to gain traction as users seek predictable monthly mobility costs and simplified access across transport modes. Corporate and institutional programs—covering commuting, hybrid work travel, and campus mobility—will become an important demand driver, especially in large metro regions. Employer-sponsored MaaS models help organizations reduce parking demand, support sustainability goals, and offer flexible mobility benefits, creating a stable, recurring revenue stream for platform providers.

Integration of Electric Mobility, Micro-Mobility, and Sustainability Metrics: Electrification and micro-mobility will increasingly shape MaaS value propositions. Platforms will expand integration of electric ride-hailing fleets, shared EVs, bikes, and scooters, supported by real-time availability and charging-aware routing. Sustainability metrics—such as carbon impact comparisons between modes—are expected to become more prominent in user interfaces and corporate reporting. MaaS platforms that align mobility choices with environmental outcomes will strengthen relevance among cities, enterprises, and climate-conscious users.

USA Mobility-as-a-Service (MaaS) Platforms Market Segmentation

By Service Type

• Integrated Trip Planning, Booking & Payment Platforms

• Subscription-Based Mobility Platforms

• Pay-As-You-Go Aggregation Platforms

• Navigation & Mobility Discovery Platforms

By Transport Mode Integration

• Public Transit–Anchored Multimodal Platforms

• Public Transit–Only Digital Platforms

• Shared Mobility–Focused Platforms (Ride-hailing, Car-share, Micro-mobility)

• Parking, Tolling & Private Mobility Platforms

By Platform Architecture

• Open API & Interoperable Platforms

• Closed / Proprietary Ecosystem Platforms

• Public–Private Partnership (PPP) Platforms

• White-Label MaaS Solutions for Cities & Enterprises

By End-User Segment

• Urban Daily Commuters

• Corporate & Institutional Users

• Students & University Communities

• Tourists & Occasional Travelers

By Region

• Northeast

• West

• Midwest

• South

Players Mentioned in the Report:

• Uber Technologies

• Lyft

• Transit App

• Moovit

• Via Transportation

• Citymapper

• Whim (MaaS Global)

• Masabi

• Trapeze Group

• Regional MaaS integrators, transit software providers, and city-led mobility platforms

Key Target Audience

• MaaS platform developers and mobility technology companies

• Public transport authorities and city mobility agencies

• Ride-hailing, car-sharing, and micro-mobility operators

• Corporate employers and institutional mobility program managers

• Smart city planners and urban infrastructure authorities

• Payment providers and digital wallet companies

• Automotive OEMs and electric mobility ecosystem players

• Private equity, venture capital, and infrastructure-focused investors

Time Period:

Historical Period: 2019–2024
Base Year: 2025
Forecast Period: 2025–2035